{"id":1076,"date":"2026-08-29T16:31:10","date_gmt":"2026-08-29T16:31:10","guid":{"rendered":"https:\/\/ledzerrodriguez.com\/?post_type=portfolio&#038;p=1076"},"modified":"2026-08-29T16:31:11","modified_gmt":"2026-08-29T16:31:11","slug":"nike-comercial","status":"publish","type":"portfolio","link":"https:\/\/ledzerrodriguez.com\/?portfolio=nike-comercial","title":{"rendered":"Nike comercial concept"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Pieza desarrollada como prueba de concepto<\/strong> para explorar el uso de modelos alternativos de generaci\u00f3n de video dentro de un flujo de producci\u00f3n creativo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este proyecto mi rol se centr\u00f3 en la <strong>creaci\u00f3n del flujo de trabajo<\/strong>, la generaci\u00f3n de <strong>stills<\/strong>, el dise\u00f1o de <strong>personajes<\/strong>, la construcci\u00f3n de <strong>entornos visuales<\/strong> y la <strong>direcci\u00f3n de arte<\/strong> general de la pieza. El objetivo no era \u00fanicamente obtener un resultado visual llamativo, sino validar un m\u00e9todo de trabajo capaz de sostener consistencia est\u00e9tica y narrativa a trav\u00e9s de distintos modelos de generaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mi participaci\u00f3n<\/strong><br>Dise\u00f1\u00e9 el pipeline creativo y t\u00e9cnico para pasar de concepto a escena: definici\u00f3n de look &amp; feel, desarrollo de im\u00e1genes base, exploraci\u00f3n de composici\u00f3n, ajuste de personajes y ambientaci\u00f3n, y preparaci\u00f3n de insumos para la generaci\u00f3n de video.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Enfoque de direcci\u00f3n<\/strong><br>La intenci\u00f3n fue probar c\u00f3mo diferentes modelos de video pod\u00edan integrarse en un proceso de producci\u00f3n real, manteniendo control sobre identidad visual, continuidad y calidad final. M\u00e1s que una simple prueba t\u00e9cnica, fue un ejercicio de direcci\u00f3n creativa aplicada a IA generativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Capacidades aplicadas:<\/strong> IA generativa \u00b7 desarrollo de workflow \u00b7 generaci\u00f3n de stills \u00b7 dise\u00f1o de personajes \u00b7 direcci\u00f3n de arte \u00b7 construcci\u00f3n de entornos \u00b7 producci\u00f3n audiovisual experimental.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pieza desarrollada como prueba de concepto para explorar el uso de modelos alternativos de generaci\u00f3n de video dentro de un flujo de producci\u00f3n creativo. En este proyecto mi rol se centr\u00f3 en la creaci\u00f3n del flujo de trabajo, la generaci\u00f3n de stills, el dise\u00f1o de personajes, la construcci\u00f3n de entornos visuales y la direcci\u00f3n de arte general de la pieza. El objetivo no era \u00fanicamente obtener un resultado visual llamativo, sino validar un m\u00e9todo de trabajo capaz de sostener consistencia est\u00e9tica y narrativa a trav\u00e9s de distintos modelos de generaci\u00f3n. Mi participaci\u00f3nDise\u00f1\u00e9 el pipeline creativo y t\u00e9cnico para pasar de concepto a escena: definici\u00f3n de look &amp; feel, desarrollo de im\u00e1genes base, exploraci\u00f3n de composici\u00f3n, ajuste de personajes y ambientaci\u00f3n, y preparaci\u00f3n de insumos para la generaci\u00f3n de video. Enfoque de direcci\u00f3nLa intenci\u00f3n fue probar c\u00f3mo diferentes modelos de video pod\u00edan integrarse en un proceso de producci\u00f3n real, manteniendo control sobre identidad visual, continuidad y calidad final. M\u00e1s que una simple prueba t\u00e9cnica, fue un ejercicio de direcci\u00f3n creativa aplicada a IA generativa. Capacidades aplicadas: IA generativa \u00b7 desarrollo de workflow \u00b7 generaci\u00f3n de stills \u00b7 dise\u00f1o de personajes \u00b7 direcci\u00f3n de arte \u00b7 construcci\u00f3n de entornos \u00b7 producci\u00f3n audiovisual experimental.<\/p>\n","protected":false},"featured_media":1077,"template":"","filters":[10],"class_list":["post-1076","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","filters-ai","has-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nike comercial concept - Ledzer Rodr\u00edguez \/ Generative IA Expert<\/title>\n<meta name=\"description\" content=\"Pieza desarrollada como prueba de concepto para explorar el uso de modelos alternativos de generaci\u00f3n de video dentro de un flujo de producci\u00f3n creativo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ledzerrodriguez.com\/?portfolio=nike-comercial\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike comercial concept - 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