{"id":1064,"date":"2026-08-29T15:44:25","date_gmt":"2026-08-29T15:44:25","guid":{"rendered":"https:\/\/ledzerrodriguez.com\/?post_type=portfolio&#038;p=1064"},"modified":"2026-08-29T15:44:26","modified_gmt":"2026-08-29T15:44:26","slug":"brilla","status":"publish","type":"portfolio","link":"https:\/\/ledzerrodriguez.com\/?portfolio=brilla","title":{"rendered":"S\u00e1lgase del Tranc\u00f3n"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Pieza audiovisual desarrollada para Brilla<\/strong>, enfocada en comunicar movilidad, cercan\u00eda y una soluci\u00f3n pensada para la vida diaria de los usuarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La propuesta combina humor visual, personaje central y una escena urbana cotidiana para construir una pieza llamativa, f\u00e1cil de recordar y alineada con una l\u00f3gica de comunicaci\u00f3n popular. El enfoque no solo busca mostrar el concepto, sino volverlo reconocible y humano dentro de un entorno de transporte p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mi participaci\u00f3n<\/strong><br>Direcci\u00f3n creativa, generaci\u00f3n de imagen con IA y construcci\u00f3n del lenguaje visual de la campa\u00f1a. Trabaj\u00e9 la composici\u00f3n del personaje, el tono narrativo y la integraci\u00f3n del mensaje principal para lograr una pieza con impacto publicitario y claridad conceptual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Enfoque de direcci\u00f3n<\/strong><br>La clave fue convertir una idea simple en una escena con personalidad: un personaje memorable, una situaci\u00f3n cercana y un titular con fuerza suficiente para capturar atenci\u00f3n r\u00e1pidamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Capacidades aplicadas:<\/strong>&nbsp;IA generativa \u00b7 Direcci\u00f3n creativa \u00b7 Dise\u00f1o de personaje \u00b7 Direcci\u00f3n de arte \u00b7 Producci\u00f3n visual \u00b7 Storytelling publicitario \u00b7 Comunicaci\u00f3n para movilidad y servicios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pieza audiovisual desarrollada para Brilla, enfocada en comunicar movilidad, cercan\u00eda y una soluci\u00f3n pensada para la vida diaria de los usuarios. La propuesta combina humor visual, personaje central y una escena urbana cotidiana para construir una pieza llamativa, f\u00e1cil de recordar y alineada con una l\u00f3gica de comunicaci\u00f3n popular. El enfoque no solo busca mostrar el concepto, sino volverlo reconocible y humano dentro de un entorno de transporte p\u00fablico. Mi participaci\u00f3nDirecci\u00f3n creativa, generaci\u00f3n de imagen con IA y construcci\u00f3n del lenguaje visual de la campa\u00f1a. Trabaj\u00e9 la composici\u00f3n del personaje, el tono narrativo y la integraci\u00f3n del mensaje principal para lograr una pieza con impacto publicitario y claridad conceptual. Enfoque de direcci\u00f3nLa clave fue convertir una idea simple en una escena con personalidad: un personaje memorable, una situaci\u00f3n cercana y un titular con fuerza suficiente para capturar atenci\u00f3n r\u00e1pidamente. Capacidades aplicadas:&nbsp;IA generativa \u00b7 Direcci\u00f3n creativa \u00b7 Dise\u00f1o de personaje \u00b7 Direcci\u00f3n de arte \u00b7 Producci\u00f3n visual \u00b7 Storytelling publicitario \u00b7 Comunicaci\u00f3n para movilidad y servicios.<\/p>\n","protected":false},"featured_media":1065,"template":"","filters":[10],"class_list":["post-1064","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","filters-ai","has-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S\u00e1lgase del Tranc\u00f3n - Ledzer Rodr\u00edguez \/ Generative IA Expert<\/title>\n<meta name=\"description\" content=\"Pieza audiovisual desarrollada para la campa\u00f1e &quot;El DT Brilla&quot;, enfocada en comunicar movilidad, cercan\u00eda y una soluci\u00f3n pensada para la vida diaria de los usuarios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ledzerrodriguez.com\/?portfolio=brilla\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00e1lgase del Tranc\u00f3n - 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